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Kapiti November Electra Business Breakfast
October 2014
Richard Shirtcliffe, CEO of Tuatara Brewery

Guest Speaker at the Kapiti November (Wed 5th) Electra Business Breakfast is Richard Shirtcliffe, CEO of Tuatara Brewery.

  • How does a brand remain popular as it grows to be more of a national identity?
  • As companies grow, what should they contemplate when considering inviting outside investment?

    These are questions on the mind of many companies on the Kapiti Coast and we are very privileged to have Tuatara Brewing CEO Richard Shirtcliffe discussing these points.

    Prior to joining Tuatara Brewery as CEO, Richard was an investor & head of Global Marketing at Wellington's phil&teds, though his route there was about as imprecise as a New York indigent's path from the bar.

    He escaped law in the early 90's to market NZ Endeavour's winning Whitbread campaign, the NZ Festival of the Arts, the NZ Dragon Boat Festival, and social market at Smokefree; then serendipitously launching NZ/UK techco Netenz the day of the tech crash. He sold Netenz in 2003 to UK fast trackers Imano before kite surfing home in 2004, managing Australasian sales for Icebreaker, then joining p&t.

    He led the rebrands and DtoC web business establishment of phil&teds, Mountain Buggy and Prorack, and sat on the Prorack board that negotiated the business's sale to Yakima USA. He currently sits on boards/advisory boards for several emergent Wellington businesses, while trying to convince Wellington to be the entrepreneurial capital through a "smart capital" campaign.

    He has a passion for helping to build global businesses out of NZ, with a combination of unique IP and unfulfilled brand, channel expansion and cost reduction potential.

    Join us to hear from Richard Shirtcliffe.

    Book your place now to ensure you don't miss out. (Bookings are essential)
    Date: WEDNESDAY 5 November 2014
    Venue: Paraparaumu Beach Golf Club, 376 Kapiti Road, Paraparaumu Beach
    Time: 7.15 am
    Cost: $20

    RSVP: to by 2pm, Friday 26 September 2014. Payment in advance is expected unless you have a prior arrangement. The Kapiti Company Ltd ANZ account 01-0731-0223849-00.

    Seats will be limited and your acceptance/reply is a firm booking; if you do not attend you will be invoiced. Receipts will only be issued to payments made online, if you require a receipt please let me know at time of booking.

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    KC News: the Internet Newspaper for the Kapiti Coast