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March 2013
Tear Fund's Gift for Life Easter initiative is launched.

Kiwis keen to give a gift sweeter than chocolate this Easter can purchase an 'eggstraordinary' gift by buying 2 dozen Cheep as Chicks for a family in need through TEAR Fund's - Gift for Life.

While most Kiwis are set to enjoy a bounty of delicious chocolate eggs this Easter, many children in the developing world will not. International aid and development agency, TEAR Fund, is offering a practical way to feel good, not guilty and challenging New Zealanders to give a more meaningful gift.

Solo Tanzanian Mother, Mary, says her gift of baby chickens has meant that she has now bred over 72 chickens! "I can send my children to school and we all have food to eat."

TEAR Fund marketing manager, Sheena Duffy says, "For $12, children of families in need will receive two dozen baby chicks that can produce up to 1000 eggs a month. This is a real Easter treat as raising chickens provides a great source of nutritious food, plus much needed income. In addition, chicken waste makes ideal organic fertiliser. Need we mention the fact that chickens love to breed and so this income source will be self-sustainable!"
TEAR Fund will send all purchasers a special card explaining the gift and how it will benefit the recipient. Tear Fund's Gift for Life Easter initiative can be purchased through or by phoning 0800 800 777.

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