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the Frock Shop

The Frock Shop, 3 Margaret Road, Raumati Beach
04 902 7797

The Frock Shop is an iconic women's Fashion Boutique on the Kapiti Coast at Raumati Beach Village with over 20 designers, all of which are NZ designed apart from the staple NYDJ Not Your Daughter's Jeans (no.2 in the world) and London Jeans. We pride ourselves with our NZ labels and our preference is made in NZ.

We launched the online shopping component of The Frock Shop in 2016, and we're excited to reach clients from beyond Kapiti.

Jude Riddell opened The Frock Shop in September 2001 having had a love affair and passion for clothes and fashion throughout her life as she navigated her way through successful careers of Secondary Teaching, Social Work and subsequently Psychotherapy.

Jude has trained extensively in Styling and Colour Image Consulting and brings these added skills to her clients at The Frock Shop.

Anne, Heidi, Kaye and Eve work alongside Jude in store - Anne is an experienced designer and is able to utilise these skills when co-designing the JUDE label with Jude; Heidi has a background in marketing and visual merchandising, and also manages the store's online presence, Kaye brings wonderful customer service and a huge smile to the store, and Eve is our Girl Friday who works in store now and again while she studies at school.