Kāpiti Island goes to the movies… (see video below) To celebrate the release of A Minecraft Movie, Tourism New Zealand, in collaboration with eleven mana whenua groups, the tourism industry, Warner Bros, and Mojang Studios (the developers of Minecraft), has launched New Zealand as the first fully playable destination in the Minecraft world.
One of the featured destinations is Kāpiti Island.
Tourism New Zealand Chief Executive René de Monchy says this innovative approach to destination marketing offers millions of Minecraft fans the unique opportunity to virtually explore a range of iconic New Zealand locations. Players can then bring their adventures to life by planning and booking their next holiday to Aotearoa.
Ms de Monchy says the opportunity for New Zealand is huge and by tapping into Minecraft’s immense fan base, they expect this activity to drive growth for New Zealand’s economy by attracting $50 million in visitor spend this year.
