Get Fit Kapiti
New Zealand has a major problem committing to active participation, ExerciseNZ chief executive Richard Beddie says.
Too many of the government messages in the early 2000s focused on slogans such as walk to the bus stop when that was never the answer to the looming inactivity, diabetes and obesity issues, Beddie says.
"To be blunt, the old school food pyramid failed Kiwis in the same way that the old school belief that gold medals and long-term participation levels are related.
"Participation in organised sport is declining whereas participation in structured exercise has been consistently growing for the last 15 years. Even during the last financial recession, gym memberships grew and have constantly out performed New Zealand's GDP growth, in good times and bad.
This is now a fact and without question. Only 10 years ago the role of exercise was still being questioned, whereas now the health benefits are too numerous to list. However, information isn't the issue anymore, it's helping people to change behaviour, he says.
"We urge less active New Zealanders to change their sedentary lifestyle. It's about supporting them in their journey, which is much more than just bombarding them with more information, or a new quick fix.
Kiwi personal training pioneer Sweet undertook researched work of the top trainers in New Zealand, exploring the intervention strategies that they implemented to be most effective in changing their client's health behaviour, helping them get the results they wanted and to continue exercising to keep healthy in the longer term.
A Stanford University report recently found Kiwis on average walk only four kilometres a day and Beddie says while that is better than nothing it should not be celebrated. Last year, New Zealanders were found to be the chubbiest of 11 nations surveyed by Cigna 360 degrees Wellbeing Score research.
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